Case studies
Work we can describe in public
We do not invent company names or ROAS lifts. These pages are anonymized patterns from real operating work. Named references happen on a call, with the customer’s OK.
Shopify DTC: one contribution number instead of three ROAS dashboards
Pattern we run for Shopify brands: join store, Meta, Google Ads, and Klaviyo so blended ROAS and MER match finance. Anonymized, no invented lift percentages.
Funded startup: board metrics without the first data hire
How we stand up certified board metrics for Seed to Series B teams without a data hire. Anonymized engagement pattern.
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