Sales

HubSpot data source

HubSpot is where pipeline lives. We sync companies, deals, and activities into BigQuery and join them to Stripe or product usage so “pipeline” and “revenue” stop being two religions.

CRM as a dimension, not a second warehouse

We model lifecycle stages, deal amounts, and owner performance, then join to billing so you can see which segments actually pay. Duplicate companies and messy lifecycle rules get documented in the models instead of hidden in a HubSpot report filter.

What the team certifies

Definitions for MQLs, SQLs, and win rate are company-specific. The included hours are for agreeing those with sales ops, not dumping every HubSpot property into Metabase.