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Marketing
Facebook Ads data source
Facebook Ads (Meta) will always show a flattering ROAS. We land spend, campaigns, and ads in BigQuery and hold them next to Shopify or billing revenue so you can scale on contribution, not on platform-reported ROAS.
Spend you can add up
We model account, campaign, ad set, and ad spend with consistent timezones and currencies. View-through credit stays labeled as Meta-reported when we show it at all.
Join to store or billing
Without Shopify or Stripe in the same warehouse, you are still in Ads Manager. The true ROAS solution is the join, not another Meta dashboard.
Frequently asked questions
Do you ingest conversions from the Ads API?
We ingest what the API provides and still certify revenue from the store or billing system. Dual numbers, clearly labeled, beat a silent overwrite.
Related Marketing data sources
Connect Facebook Ads with the data team
Pipelines, certified dashboards, and data agents on your stack.