Solutions
True ROAS for Shopify DTC brands
Meta reports one ROAS. Shopify reports another revenue number. Klaviyo claims the rest. Managed Data Platform joins those sources in BigQuery and certifies blended ROAS, MER, and contribution so you stop scaling the wrong campaigns.
The mismatch every DTC brand hits
Platform-reported ROAS counts view-throughs, different attribution windows, and sometimes tax or shipping. Shopify counts what actually settled. Without a warehouse join, growth meetings become a debate about whose export is “right.”
We model orders, refunds, COGS if you have it, ad spend by channel, and email/SMS cost so MER and contribution sit next to vanity ROAS.
What we connect
Typical stack: Shopify, Facebook Ads, Google Ads, Klaviyo, and Stripe or Shopify Payments. We already publish unique setup pages for those sources. Custom stores, wholesale, or Amazon can be added.
- Shopify orders, refunds, and products
- Facebook Ads and Google Ads spend
- Klaviyo campaigns and flows
- Certified Metabase dashboards for weekly growth reviews
Not another Shopify analytics app
App-store dashboards still live inside one channel. We put ads, store, and CRM in the same warehouse with a team that will argue the definition of contribution with you until finance agrees.
Frequently asked questions
Do you replace Triple Whale or Northbeam?
Those tools are attribution products. We are the data team plus warehouse. Some brands keep an attribution tool and still need certified finance-grade numbers. We do not sell a pixel.
Is this only for funded brands?
The Scaling Data Audit is for growing companies and scale-ups. The Shopify ROAS work is for any DTC brand that has outgrown spreadsheet reconciliation.