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Marketing
Klaviyo data source
Klaviyo will claim the revenue. We sync campaigns, flows, and attributed orders into BigQuery and place them next to Shopify net sales so email is a channel, not a second finance team.
Flows vs campaigns
We keep flow and campaign metrics separate and join to orders where identity exists. Over-attribution is labeled. Certified contribution still comes from the store.
Frequently asked questions
Do you replace Klaviyo’s dashboard?
Operators can keep Klaviyo for send-time work. Leadership reviews use the warehouse so email, ads, and Shopify share a definition.
Related Marketing data sources
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