Sales
Shopify data source
Shopify holds orders; ads and email hold the story growth wants to tell. We sync Shopify into BigQuery, join refunds and discounts honestly, and certify contribution next to channel ROAS so DTC teams stop arguing about whose export is right.
Orders, refunds, and the numbers finance will sign
We model orders, line items, refunds, products, and customers. Gross sales, discounts, returns, and net sales are separate fields. Shipping and tax are not silently stuffed into ROAS.
Join the rest of the stack
Shopify alone cannot explain blended MER. We join Facebook Ads, Google Ads, and Klaviyo on the same grain. See the Shopify true ROAS solution for the growth-review shape.
Frequently asked questions
Plus, Shopify Payments, or a separate Stripe account?
We connect what you run. The important part is one certified net-revenue definition, whether settlement is Shopify Payments or Stripe.
Related Sales data sources
Connect Shopify with the data team
Pipelines, certified dashboards, and data agents on your stack.